The DIABLO print was created for Dakine’s Mountain Bike category. Targeted at the “Gravity” consumer, the blend of animal skulls, geometric lines and bleach-dye background, created a striking impression as a pick-up pad, jersey, glove and riding sock—even landing on a kite surfing harness. I built this print from the ground up and spec’d artwork for every application.

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Graham “Aggy” Agassiz is a Canadian freeride mountain biker from Kamloops, British Columbia.
I worked closely with Aggy to produce a print and branding package that spanned his Dakine jersey and glove, as well as his signature bike goggle from Smith Optics. A custom Dakine version of the logo was utilized on mud guards, stickers and technical apparel.

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Dakine like their camouflage prints to run for a minimum of 4 seasons before they’ll update them. The Ashcroft proved a strong replacement, spanning all categories and carrying over for multiple seasons in both it’s original tan colorway, a jungle colorway and the dark tonal version pictured here.

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Built from the ground up, Jungle Palm is a uni-sex print comprised of hand-drawn Hawaiian plants and flowers over a dark ground. Dakine went deep with this print. Spanning the lifestyle, travel, surf, apparel, accessories and bike categories. A special re-color on turquoise for the Tahitian Back-to-School market saw lines out the door on the day of release.

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The intention behind Oceanfront was to create a versatile conversational aloha print comprised of individual graphic elements which would then be used to create stand-alone graphics for apparel
and headwear.
Oceanfront began as sketches and hand illustrations on the iPad before further refining and coloring in Photoshop and Illustrator.

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The return of John John Florence to the Dakine team was a very big deal. Launching with a custom surf leash, traction pad and surf board travel bag, I was tasked with creating the logo—a nod to John’s love of sailing, by combing the “J” & “F” nautical flags— as well as planning the entire look and direction of his marketing campaign.

To shoot his predominately black product we headed to the black sand of Honokalani Beach in Maui.

The campaign consisted of print ads, website takeovers, retail window builds and instore POP.
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The Kids’ Scrambler Mitt is a hugely popular style for Dakine. Designed for toddler’s getting their first taste of the snow, the mitt features an articulated panel that opens to reveal the mouth of each character. This was a super fun style to create for!

They began as a series of pencil sketches before tracing and coloring in Adobe Illustrator.

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Each season at Dakine required a new round of custom logo designs. Here is a selection of logos spanning their 2015-2020 seasons.

The Dakine Respect logo was developed to help bring awareness to the brand’s sustainability efforts. It was featured on packaging, in catalogs and in online marketing efforts.

*animation by @Workhorse_Collective.

The graphics on this page represent Dakine’s Snow/Mountain/Bike category. I handled everything from concept development to finished art, to strike off approval. The resulting graphics were featured on apparel, headwear and accessories.

Dakine was started in Maui in 1979 and, despite relocating to the mainland in the ‘80s, they’ve maintained a loyal Hawaiian following.
Every season they include both Surf and Hawaiian specific graphics in their Lifestyle offerings. The following Surf selections were featured
on apparel, headwear and accessories.

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The Butcher Shop is a Perth retailer and distributor of art and graffiti supplies. I was approached to design a series of 3 graphics for use on T-shirts, canvas tote bags and stickers, blending classic butcher shop styles with graffiti culture motifs.

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Record cover designs for Australian rapper and label owner, Ciecmate. The Yin & Yang EPs, released over two 12” records, feature different photos from the same shoot to create the illusion of a single image when side by side. The custom logo was painstakingly created in Photoshop from stock imagery, custom lettering and hand detailing.

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I’ve had the good fortunate to work with Andy Frasco and his band the U.N. on several music projects recently, beginning with the “Let Your Mind Be Free” T-shirt design and culminating in a series of single covers and merch designs for his album “Keep On Keepin’ On”. Armed with a preview copy of the album and the lyrics, I developed these concepts as I listened.

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With an ethos steeped in 50s/60s teenage rebellion, Lurkville’s aesthetic allows for a lot of fun, experimentation and dark humor. The Mugshots series is no exception, pairing headlines from sensationalist tabloids of the 60s and found police mugshots from the 40s to create pro-model graphics for Lurkville team members; Dolan Stearns, Chris LaRue and Brendan Keaveny

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